Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...
Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad ...
The European Union has imposed its first fine under the Digital Services Act. Elon Musk's X platform faces a €120 million ...
Editor: Sonoma County’s proposed cannabis ordinance violates state law. The county’s plans for cannabis events, farm stand ...
No fewer than 19 M&A and other announcements were made, including a merger, an acquisition, and a rebranding by three ...
With claims trending downward, layoffs, increased advertising, and securing new lines of work are among some shops' strategies.
“The Goodyear Blimp has really put itself where the people are,” says Dan Grossman, an author and aviation historian. “Of all ...
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Last month, techUK brought together leading voices from the legal and technology sectors to explore how AI is transforming ...
The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.
The global advertising business is undergoing its biggest shake-up in decades as Omnicom Group and Interpublic Group complete ...