Centered in the human insight that our fans are fostering maximalist living and abundance, we have reimagined our Twix ...

For Gen Z, the idea of a doppelgänger doubles the fun, makes life easier, more adventurous, and filled with extra joy, study ...

Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...

Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it ...

The new brand film, directed by Vedran Rupic, pulls on nostalgic cinema with a modern twist. It follows a high-speed car ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...

The consumer group says many chocolate treats have shot up in price while several have been hit by "shrinkflation".

Twix has introduced its new global brand platform, ‘Two is more than one’. In a nod to the brand’s two-bar design, it ...

A nostalgic 70s-style car chase takes an unexpected turn in adam&eveDDB’s decidedly odd new ad for Twix, which also ...

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) ...

What's better than one sweet treat? Two sweet treats, according to Twix. Today, Twix unveiled a new spot formally introducing the new campaign. Directed by Vedran Rupic (KRC, Old Spice), the 60 ...