Britain is a nation of cereal lovers, ploughing through nearly 500 million kilograms of the stuff each year. But do we pay enough attention to the ingredients in our favourite box? Here’s how ...

Background Breakfast cereals remain popular with UK children. Although they are eaten primarily at breakfast time, they are regularly consumed between meals. Many breakfast cereals contain high ...

with families able to get their hands on the first ever Bluey cereal in the UK from next month. The launch marks an exciting first for the loveable international TV sensation, Bluey, which will be ...

Breakfast is often touted as the most important meal of the day. A bowl of delicious cereal soaked in ice-cold milk is a popular choice for those dashing off to school or work, and it's usually a ...

The latest additions to the cereal giant's lineup are now available at four major UK supermarkets and come with a very reasonable price tag. Kellogg's Oaties is a new oat-based crunchy cereal that ...

Weetabix, the UK breakfast-cereal business owned by Post Holdings, said it has acquired local peer Deeside Cereals. Deeside Cereals was bought from Wholebake on 1 December, Weetabix said in a ...