VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

According to the global report, marketers who are confident in their data are three times more likely to report revenue growth. Data Heroes (44% of marketers today) use a broader mix of data types – ...

As we scroll through feeds that feel more like mirrors than marketplaces, are we hunting for deals, or are the deals are ...

The group head of Global Branding and Marketing at Red Sea Global on how the destination is at the forefront of sustainable, ...

Leading South African agency TDMC (The Digital Media Collective) shares some proven strategies that will help e-commerce ...

Mom always began the sell early. A casual word dropped around Thanksgiving, secret smiles directed my way in early December.

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Traffic from AI sources like chatbots to retail sites is up nearly 760%, according to Adobe Analytics data. Luca Cian was ...

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ways forward.