According to a new report by Coleman Insights and Amplifi Media, 90% of Gen Z podcast consumers engage with video in some ...
In his latest guest column, Steve Goldstein interviews Pierre Bouvard, Chief Insights Officer of Cumulus Media. It is a deeply detailed conversation, the thrust of which is how to grow the podcast ...
Spotify is Gen Z's podcast platform of choice Whether listening to learn, for entertainment or simply to relax, podcasts have become a true daily companion for Generation Z. While younger people are ...
Why does Generation Z prefer podcasts to other audio formats? Young people have made their choice. Between radio and podcasts, Generation Z listeners lean more towards the latter. According to a ...
Despite concerns over the rise of video podcasts across digital platforms, audio remains king when it comes to deep engagement – and in reaching Gen Z. A new study shows the younger generation ...
In addition, 59% of Gen Z listen to their podcasts at home, whether on their smartphone or tablet. It's the ideal place to multitask, without necessarily being glued to a screen.