REI Co-op has brought Kristin Shane on board as its chief merchandising officer. In this position, Shane will be responsible for developing and implementing the vision and strategy across REI’s ...

REI has named a 10-year Target veteran as its next chief merchandising officer, the retailer announced Monday. Kristin Shane also brings experience from The Guitar Center and PetSmart, per a ...

Kristin Shane is on a mission to reinvent customer experience at Guitar Center, making the physical stores hubs for serious musicians. She joined the California-based retailer several weeks ago as ...

REI Co-op has brought Kristin Shane on board as its chief merchandising officer. She succeeds Chris Speyer who left REI last summer. Since that time, Susan Viscon, executive director of the ...