The Charlotte City Council approved the contract Monday — just a few days after a second stabbing on the city’s Blue Line ...

Hernán López, a former Fox executive, and an Argentine sports marketing company were convicted in 2023 of bribing officials ...

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

The brand has appointed Steve Kennedy as chief marketing officer and Bill Schaffler as chief financial officer ...

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.

Dodds has co-organized a working group aimed at moving “Towards a Data-Driven Science of Stories.” From December 10–12, ...

PAMP’s integrated marketing, covering communications, brand building, customer experience, product development, and growth ...

Kim Loper, exchange group processor for Vector Marketing Corp., a subsidiary of Cutco Corp., will retire effective Feb. 1 ...

West Virginia’s “Screen Free Summer” travel marketing campaign has been bestowed the world-renowned Gold Adrian Award.

McDonald's and Coca-Cola seem determined to ruin our holiday cheer this year with AI. Each company has released a holiday-themed commercial, and each is terrible in its own way. And if the online ...

As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance those areas, agencies must show their value more intentionally.

Federal prosecutors have moved to dismiss charges against a former Fox executive and an Argentine sports marketing company convicted of trying to bribe soccer officials in exchange for lucrative ...