U.S. cafés were already contending with high prices and short supplies of the tea powder. New tariffs on Japanese imports are ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea farmers in Japan. NBC News’ Emilie Ikeda reports on the rising prices that ...

The Matcha fever has taken over everyone recently, and it's all over social media. Every fitness enthusiast is opting for a ...

Matcha, despite its health benefits, may hinder iron absorption, especially for vegetarians and vegans due to its high ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Curious about matcha tea? Experts explain its health benefits, side effects, daily limits, and how to enjoy it safely as part ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.