Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

Send news tips to: [email protected] Betrayal or inevitability? Meta is putting ads in WhatsApp. More than a decade ...

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

WhatsApp announced it will begin displaying ads in the app’s Updates tab as part of Meta’s effort to generate more revenue.

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...