Freshman QB Keelon Russell thanks his biggest supporter with a brand-new Mercedes-Benz, powered by his $1.3M NIL valuation.

Florida lands five-star guard Boogie Fland with a blockbuster NIL deal, setting a new tone in the race for college basketball ...

Tennessee guard Zakai Zeigler is suing the NCAA for another year of eligibility, claiming he could lose up to $4 million in ...

However, Johnson believed he would've raked in $10 million at USC had NIL existed during his era. Johnson established himself ...

T he NIL era of college sports has been tumultuous to say the least. Kids have come from high school to D1 college teams and ...

This potential first round draft pick slid drastically in last month's NFL draft, and as such his rookie deal is worth far ...

Is it wise to spend 10% of the salary cap on a high school offensive tackle? That's a question many have wrestled with after ...

AJ Dybantsa will get paid a lot of money through NIL to play college basketball at BYU. The No. 1 prospect in the recruiting ...

A new Tennessee law triggered the power conferences into demanding schools like UT sign a loyalty pledge over new player pay rules or risk expulsion.

A new state law protects Tennessee universities from antitrust lawsuits by athletes unhappy with player-pay rules coming to ...

Former Duke men's tennis player Sam Landau filed an objection to the House v. NCAA settlement May 15, alleging that head ...

Parents of six champion WMU Bronco hockey players have signed a unique type of "NIL" deal, which recognizes "the real MVPs ...