Discover how Affectiva’s emotion analytics uncovered surprising viewer reactions to Jaguar's Type 00 concept car ad. Learn ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

iMotions EduLabs Elevate Research, Empower Education Welcome to the future of higher education where academia meets application iMotions EduLabs are a fusion of our “Education”… See features now This ...

*Hyperscanning not yet possible with iMotions Lab. Contact for more information. The BabyBrite system is designed to provide high-comfort to young infants. We aimed to achieve this by using flat ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...

Have you ever walked into a room and felt instantly at ease, or perhaps the opposite, without knowing why? This instinctual reaction is at the heart of neuroarchitecture, an exciting field where ...