Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.
A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...
The campaign uses humour to capture relatable scenarios that highlight how quick, hassle-free personal loans from Kissht can ...
The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...
The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.
Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...
With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...
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