Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers ...

Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision ...

Fantasy sports giant Dream11 has reportedly decided to step away from sponsoring the Indian cricket team. The move comes days ...

OpenAI, the parent of ChatGPT, has appointed Sheeladitya Mohanty as its Marketing Lead for India. The news was shared by Mohanty on his LinkedIn profile. “Excited to join OpenAI as the Marketing ...

Backed by the Indian Express Group, the winners are chosen by the Screen Academy — an independent, not-for-profit body of ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

PUMA is putting the spotlight back on one of its most iconic sneakers with a fresh, culture-first campaign for Speedcat with ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, marks this Ganesh Chaturthi with the launch of its ...

The club has called the case a clear instance of intolerance and an attack on the freedom of speech and expression ...

The app, however, continues to remain unavailable on both Google Play Store and Apple’s App Store in the country ...

Dream11 halts paid contests and shifts to free-to-play model In a note put up on LinkedIn the fantasy gaming company shared, while we believe that progressive regulations would have been the right ...