On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and ...

Zefr remains committed to helping advertisers navigate the complexities of online content adjacency. As social media ...

ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV’s ...

Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a ...

Though not all poorly-timed or irrelevant ads are a matter of life and death, often they can lead to mistrust and ...

The Azerion UK initiative is headed up by Irini Michail, formerly Hawk’s client development lead. She brings extensive client ...

Amazon’s Ad Business Earns $17bn in Q4 . Amazon’s advertising services earned USD$17.3bn (£13.9bn) in the final quarter of ...

It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative ...

While several global players are active in this space, no European solution has fully addressed the specific expectations of ...

Tobias Keller joins as a customer success manager. With years of experience in customer success management within the ad tech ...

Elsewhere in the video landscape, Netflix appears set to enter the race for the live rights of Formula One. Last week, the streamer also announced another price hike for those subscribed to its ...

Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who require ...