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From chasing down Sir John Hegarty to leading India’s creative charge, FCB Ulka’s Suchitra Gahlot on Cannes wins, Ghibli ...
Based on our experience, we recommend following three steps to ensure measurement of programmatic DOOH is best in class.
To judge excellence, you have to assess it correctly. Christine Shoaf at Momentum Worldwide says one Cannes Lions category ...
Local is so important because of the content that local stations bring to their communities,” says Tara Gotch, executive vice ...
As the streamer invests in live rocket coverage, music competitions and celebrity interviews, it is developing a content mix ...
Seasoned Lions winner and awards juror Wayne Deakin talks truth, trophies and transparency after controversy engulfed this ...
In a world where marketers juggle a dozen platforms just to launch one campaign, something’s broken. In this piece, Andrew ...
A salute to brands that get Independence Day right. No fireworks, just smart storytelling, emotional punch, and a dose of ...
Jonathan Wise was the global strategy director on Shell for two years while at the WPP agency J Walter Thompson (now VML). So ...
Mobile gaming in the Asia Pacific region is exploding – and esports is leading the charge. Why? And how are brands riding the ...
Etsy is marking its 20th anniversary with a new brand campaign that focuses on the people and processes behind handmade ...
Measurement is only as meaningful as it is visible - especially in local markets. In this conversation, Tara Gotch explains ...