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Weight Watchers, and all the similar programmes that sprang up in its wake had their own success stories. Many members reported finding a sense of community and accountability in their groups.

In 2020, Weight Watchers’ subscribers worldwide peaked at 5 million. Then the Covid-19 pandemic hit, resulting in a vast drop in members attending in-person meetings.

Weight Watchers may have put a friendlier face on weight loss than the current Ozempic craze does, but it, too, was a business powered by the force of its customers’ self-disgust.

For decades, Weight Watchers earned loyal customers by offering a sustainable alternative to crash diets — now, they're adding Ozempic.