Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy ...

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

Australian researchers have demonstrated how a “data donation infrastructure” can track digital food marketing, revealing how ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new ...

X website cards. As you can see in this example, X’s updated ad format, which is now available for ads using the “Sales” ...

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

“The Nokia 7250 print ad from 2003 really stands out to me for its style. It’s a bold and visually-striking campaign built ...

The global average website conversion rate is about 3.68 percent—only four of every 100 website visitors will become a lead.

Selling Kroehler” looks at how advertising and marketing propelled the Naperville furniture company to international heights.