Jayen Mehta, managing director (MD) at Amul told Business Standard, "We are now aiming for Amul to be a ₹1-trillion brand in ...

Mehta says it will include a new AmulFed dairy (the manufacturing unit of GCMMF) in Rajkot, new plants across Pune, Ujjain, Kolkata, and Goa, and the expansion of eight ice cream plants.

Both Amul ice cream and Amul Protein are official partners with KKR this IPL season, the release added.

The approach will be to take the Amul brand name and trust to the farmers ... “We can launch a protein ice cream or high-protein milk, cereals, snacks, yoghurt or chocolates.