ZoomInfo reports that 95% of enterprise AI projects fail to deliver ROI due to inadequate data infrastructure. Successful ...

Walnut reports 49% of tech executives report that AI is enabling marketing teams to own more of the buyer relationship.

Ecommerce businesses are often associated with selling directly to consumers—a model built on providing transparency, ...

Alibaba has built one of the most efficient profit engines in modern commerce by turning traffic, data and infrastructure ...

To truly empower teams and drive revenue, organizations must provide them with real-time updates and actionable insights tailored to their specific accounts.

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

Over $100 million deal strengthens AppDirect's position as the leading B2B commerce platform, adding connectivity and mobility to its unified lifecycle management platform of AI, software, hardware, ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.

Business-to-business payments company Mondu has secured a €100M (US$116.4M) debt facility from JPMorgan Chase's ( JPM) global payments division, it said on Wednesday. The financing will be used to ...

Getting your product out there, especially in the B2B SaaS world, can feel like a puzzle. You’ve got this great software, but how do you actually get it into the hands of the people who need it and ...