Medium on MSN

5 timeless advertising mascots only baby boomers will remember

Not long ago, just about every major product brand had a cartoon mascot. While some of these mascots have been discontinued ...

A Baby Boomer Retiree Is More Than Three Times As Likely To Make This Impulse Purchase

You might expect people to live more frugally when they stop working, but one older generation isn't afraid to shell out for ...

Baby boomers have now ‘gobbled up’ nearly one-third of America’s wealth share, and they’re leaving Gen Z and millennials behind

That chunk of change is an outsize share compared to other generations. Baby boomers, who make up about 20% of the U.S.
Money Canada (English) on MSN

Baby boomer women are likely to outlive their husbands — but are they ready to manage their finances alone?

"Baby boomer women need to take an active role in managing their household finances," women’s wealth and financial ...