At that time, he coined the phrase “BBL Drizzy” and hasn’t let it go ever since. “I mean, it was hilarious. Just the words 'BBL Drizzy' is funny in itself.

If you haven’t gotten ‘BBL Drizzy’ out of your head, you can thank Metro Boomin — but you also need to thank King Willonius, who made the song that he sampled.

“BBL Drizzy” is the name of an instrumental beat created by St. Louis producer, Metro Boomin, as a response to Drake exhorting the beatmaker to “shut up and make some drums” on his ...

Rap beefs come and go, however, Metro Boomin’s “BBL Drizzy” may outlive it all. The track holds the number-one spot on SoundCloud’s New and Hot chart with roughly 3.3 million listens.

Even when [‘BBL Drizzy’] went viral, my whole thing was to keep working.” 2. Capture a zeitgeist Timing is a key ingredient in viral success — and “BBL Drizzy” arrived at a perfect moment.

People can dress up as BBL Drizzy now. BBL Drizzy Costume Just in Time for Halloween This week (Oct. 3), a Drake-inspired Halloween costume from Fashion Nova began making its rounds on social media.