BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

At BYU, most athletes with NIL deals make somewhere between hundreds and thousands of dollars. The top end of athletes, Brandon said, can make closer to six figures. And the deals, thus far, have ...

Smith added that as of Feb. 23, around 85 companies have made NIL deals with over 700 BYU athletes. While the team-wide deals were some of the first of their kind, they are no longer unique.

Built’s individual NIL agreements with BYU players ... that everyone in college football — and all other sports to varying degrees — is grappling with is how much impact NIL deals will ...

The NIL marketplace is impacting the Utah-BYU rivalry, with BYU's wealthier donors. The College Sports Commission aims to regulate NIL deals, but enforcement doubts persist.

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

BYU's 36 walk-ons all got NIL deals in a way that will likely change college athletics forever. Mike D. Sykes, II. USA TODAY Sports. The waters of the NCAA's name, ...

Billy Nixon, a former BYU staffer who is now the director of sports marketing at Built, acknowledged NIL deals fall through all the time. But he said Built has made good on its promises to BYU and ...

Utah vs. Brigham Young in the rev-share era: How a shifting NIL marketplace could impact the rivalry If pay-for-play comes to an end, BYU’s billionaire donors will have limited impact ...

Since the beginning of NIL discussions, BYU head coach Kalani Sitake said his biggest hope was that it would serve as a path forward to benefit players, especially the team's walk-ons.

BYU last reached the Elite Eight in 1981 and has ... win 2026 NCAA Tournament after large NIL deals. Story by Todd ... after reportedly offering Baylor’s star point guard a $3.5 million NIL deal.

BYU Athletics administrators will be meeting individually with teams over the next several days to help provide additional guidance and answer questions about NIL. The recently launched BYU Built4Life ...