I’ve spent a lot of time around pocket knives over the years, testing blades from many brands you’ve probably heard of—and a few you might not. And while I’ve only scratched the surface of ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Nestled in a shop in Overland High School they bring the district's damaged band and orchestral instruments back to life, like a fifty-year-old baritone sax. "Pretty much every inch of the ...

As men’s embrace of jewelry has grown even more enthusiastic, the best men’s jewelry brands have evolved tremendously. Once confined to simple, utilitarian pieces, the best jewelry brands for ...

The owner of an independent business with the same name as Meghan Markle's As Ever brand has shared a major update. Meghan surprised fans when she announced she was renaming her American Riviera ...

Streaming and fashion brands are dominating creator marketing on social, per new rankings by CreatorIQ. Spotify leads with $6.2 billion in earned media value and a high creator retention rate.

She has 15+ years of experience as a financial writer and technical analyst. Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a ...

Theresa Holland is a writer and editor specializing in travel, lifestyle, beauty, apparel, and more. She has contributed to numerous digital publications, including Byrdie, People, The Spruce ...

Since 80% of Saalt’s workforce is made up of women, part of the brand’s office space is a free, in-office preschool for employees’ children, and the company offers paid personal and sick leave.