It might be known as 'The Jewel', a nickname that reflects its rich cultural heritage and natural beauty, but Belize is not on the main Caribbean tourist trail just yet.

Jaguar has been slammed by a design expert over its controversial rebrand of its iconic "leaper" and "growler" iconography as ...

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

Jaguar's rebrand caused a social media storm last November as the carmaker diverged from its traditional audience in search ...