News

The brand recently announced its foray into the big, wide world of ice cream, beginning with the launch of ice cream ...
Pop-Tarts are officially chilling out in the best way possible. On May 8, the brand announced that it's entering the freezer ...
Pop-Tarts have announced two new items and they’re not just for breakfast. Kellanova - the company that oversees a number of snack brands including Pringles, Pop-Tarts, Kellogg’s Rice Krispies ...
Kellanova, the parent company of popular brands such as Pringles, Rice Krispies Treats, Cheez-It and Pop-Tarts, announced May 8 that Pop-Tarts would be expanding into the freezer aisle with a ...
The Pop-Tarts Bowl made its debut in delicious fashion. Bowl games are almost becoming comical with their over-the-top sponsor tie-ins, and the first Pop-Tarts Bowl promoted that it would have the ...
The first edible mascot in sports history was revealed at the Pop-Tarts Bowl in Orlando, Fla., and the internet is having a field day. Kansas State beat NC State, 28-19, after which the winning ...