Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Money, or “financial value”: People love finding a bargain. Discounts, affiliate links and deal alerts offer direct economic ...

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

From whimsical AI avatars to plushie-powered brand love, 2025 proved that the fight for attention online has never been ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

NEW YORK — Brand values have experienced significant transformation in recent years. Diversity, equity and inclusion initiatives from marketers that were once a priority have moved to the back burner, ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

By 2048, women will control $124 trillion of the market. Brands that invest in real representation of women and personalized connection can outperform competitors.

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big ...

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

Channel 4 has appointed Lisa Nash as Director of Brand & Content Marketing. Currently Global Brand Director at Deliveroo, Nash joins in the New Year to lead ...