Acquisition brand architecture requires different skill sets than just creative, including: Strategic business thinking—A solid understanding of your field and the ability to help you think through ...

Getting brand architecture right: 3 models There are three key brand architecture models: the branded house, the house of brands, and a hybrid of the first two.

Both models of brand architecture have their own merits and disadvantages and these tend to be most evident in communications. With the parent brand model, communications success for one brand often ...

Buick has launched the Electra L7 in China under its new Electra sub-brand. The production model closely resembles an earlier concept car from Buick. It rides on the new Xiao Yao architecture, ...

This is a very flexible model and allows sub-brands to leverage the credibility of the main brand yet still target specific markets and customers.

SAIC-GM unveiled a new Buick architecture for China, called Xiao Yao, allowing the brand to offer vehicles with three types of electrified powertrains.

Explore the impact of brand architecture on building a beloved brand. Learn about the Branded House, House of Brands, and Hybrid models.

Typically, there are three architecture approaches that can be deployed: brand monolithic, brand prolific and hybrid–which is somewhere between the other two.

Traditional brand architecture strategies comprise: independent brands owned by one firm, independent brands endorsed by a masterbrand, brands connected to a masterbrand and its associations, and ...

Brand architecture, whether through a branded house, house of brands or other model, is about organising the relationships with brands and customers to reach business objectives.