A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Adobe has a new look, but with the new brand evolving over the past couple of years, you may not have immediately noticed.

Your logo is often the first handshake between your brand and the world in a competitive and image-driven business landscape. It’s more than just a graphic. If you are starting a small startup or an ...

"We’re excited for fans to see the new Mountain Dew, which includes an updated logo that embodies the brand’s origins, a sunny refreshed color palette, and graphic outdoor landscapes unique to ...