A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Adobe has a new look, but with the new brand evolving over the past couple of years, you may not have immediately noticed.

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Your logo is often the first handshake between your brand and the world in a competitive and image-driven business landscape. It’s more than just a graphic. If you are starting a small startup or an ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new ...