Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

As pressure grows to get artificial colors out of the U.S. food supply, the shift may well start at Abby Tampow’s laboratory ...

Tampow is part of the team at Sensient Technologies Corp., one of the world’s largest dyemakers, that is rushing to help the ...

On an April afternoon, the scientist hovered over tiny dishes of red dye, each a slightly different ... Natural dyes are harder to make and use than artificial colors. They are less consistent ...