Muhammed Shakkir is a UAE-based education leader, entrepreneur, and Founder & CEO of Unique World Education, a leading ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

Your next wins depend on the signals models see, not the pages users visit. Adapt your content before agents take over the ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...