Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Mobile and app orders have become something of an Achilles’ heel for Starbucks, with stores simultaneously overwhelmed with ...

Starbucks revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of CEO ...

CEO Brian Niccol said on a conference call Tuesday. Store aesthetics are also under review, as Starbucks (SBUX) tests new ...

Starbucks shares surged on new CEO's plan, but declining sales and high valuation pose risks to the company's future ...

Since taking the CEO post at Starbucks, Niccol said he wants to take the ... Early on, Niccol said he’d prioritize ceramic ...

The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...

The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...