That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

There are a wide range of marketing concepts, and each may have relevance in the development of a marketing plan. Marketing concepts may range from the importance of segmentation and positioning, to ...

This title may be a bit presumptuous, but it does suggest a pertinent issue-is "broadening the concept of marketing" a useful concept for the discipline? The usefulness of a concept is evaluated in ...

BMW, Apple, Disney, Ritz Carlton, Coca Cola, Tylenol, COVERGIRL cosmetics, Head & Shoulders... Behind every successful product, service, or brand lies a powerful concept. Products and services that ...

As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the ...

There's a fair amount of confusion out there when it comes to the difference between marketing and branding. I know this because when I post criticisms of branding, I often get embroiled in ...

As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation to understand where to ...

NCERT Solutions for Business Studies: This article hands out complete NCERT Solutions for CBSE Class 12 Business Studies chapter 10, Marketing. The chapter number can also be stated as Business ...