Cracker Barrel announced a full retreat Tuesday, suspending all restaurant remodeling after continued backlash against the company’s rebranding efforts. The restaurant chain caved in late August over ...

Cracker Barrel's situation offers a reminder on reading the room. In less than a week, in an attempt to modernize itself, Cracker Barrel went from unveiling its first new logo in nearly 50 years to ...

As the dust settles on a botched logo redesign that turned it into a political and cultural flashpoint this summer, Cracker Barrel Old Country Store is no doubt looking to put 2025 behind it. In the ...

If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to ­digest. In ...