Think of Key Performance Indicators, or KPIs, as your report card for digital marketing. They’re the specific numbers that ...

Inside firms, AI is changing tasks—and, with those tasks, how they hire and organize. Controlled studies show large gains on ...

The marketing world is in the middle of a seismic shift, one that’s been accelerated by generative artificial intelligence ...

The digital marketing job market has shifted. What used to be employer-driven is now more candidate-driven. Top marketing talent is in high demand, and candidates are less willing to settle. They ...

Nigerian Grammy award-winning singer, Temilade Openiyi, popularly known as Tems, has revealed that quitting a digital marketing job to pursue music was not easy. Naija News reports that the ‘Love Me ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. If you don’t have a marketing background, hiring a marketer can ...

The current market, with fewer jobs available, is in stark contrast to what we saw during the Great Resignation (a term coined by Anthony Klotz), where there appeared to be a spike in the number of ...

LinkedIn reports a rebound in marketing jobs, highlighting in-demand roles and a growing emphasis on collaborative skills. Marketing job postings are up compared to last year, with B2B roles growing.

The ever-evolving digital space has seen a flurry of new jobs being created in recent times. Digital marketing has grown into a massive industry, all thanks to people spending more time in front of ...