it can be easy to overlook the girly girl. Don’t bother calling her #basic just because she enjoys the sweeter things in life—like feathers, crystals and anything pretty and pastel.

They remind us that choosing to dress like a "girly girl" or embodying '60s style á la women of Mad Men can be just as empowering as any other sartorial choice — because it's on their own terms.

It's a customisable doll made by Japanese company Volks that's become strongly associated with the Lolita subculture, most likely because the dolls look like miniature versions of Lolita girls.