Pinky Swear is an immersive hospitality destination that has done just that. Its new brand identity, created by The Working Assembly, is inspired by the inkblot psychology test, encouraging guests to ...

The Rorschach Test famously asks people what they see when they look at a series of inkblots, and the answers tend to differ substantially, so what if a brand used this concept to create its brand ...

As Subaru shifts the Outback toward SUV territory, wagons like the BMW M5 Touring and Mercedes-AMG E 53 Hybrid are on their ...

A family attraction on the edge of Hampshire has unveiled its first logo redesign since 1968. Birdworld, which is currently ...

The current Nissan Leaf will soon be replaced with a completely different vehicle, sharing only the name - but little else.

Google could soon make further changes to Gemini’s attachment interface. The company might relocate the Deep Research and Canvas tools to the home page and add a new Power up button to the ...

In the fragmented heart of Gilly, a post-industrial suburb of Charleroi, the Belgian studio CENTRAL proposes a quiet regeneration. The project, winner of EUROPAN 13, tackles the issue of urban ...

What just happened? HP has agreed to pay $4 million to settle allegations that it misled customers with deceptive pricing on its website, bringing closure to a class-action lawsuit first filed in ...

The Nokia logo hasn't merely changed; it has revolutionised itself repeatedly to reflect shifting business priorities, technological breakthroughs, and market demands. Each redesign tells a chapter in ...

WASHINGTON—The Government Publishing Office, which prints the official presidential portraits that hang in hundreds of federal buildings, received an unusual request from the White House last ...

The new-for-2025 Honda P7 electric SUV officially went on sale earlier today with 469 hp and more than 650 km (403 miles) of range from its 89.8-kWh nickel manganese ...