Mattel is making some big moves with its Hot Wheels line of diecast cars, and reviving the partnership with Ferrari was just ...

The true diamonds are models with unreleased colors or wheel combinations. Pascal told us Hot Wheels can use as many as 30 different sets of wheels a year. It’s toward the end of the production ...

NBC is launching a prime-time TV show in which teams compete to build the best full-size Hot Wheels–style car, with the winner destined to be die-cast as an actual Hot Wheels model. The show ...

NBC has handed a series order to car makeover competition series Hot Wheels: Ultimate Challenge from Endemol Shine North America, Workerbee and Mattel Television. The competition, which is based ...