The merger talks come as bakers like Kingsmill battle to stave off a big decline in demand for sliced bread amid changing dietary trends and a backlash against so-called ultra-processed foods (UPFs).

Associated British Foods said its Allied Bakeries business ‘continues to face a very challenging market’ and that it is in talks with Hovis’s owner.

Britain's second biggest bread brand taps into demand for premium sandwich alternatives with sub rolls, including protein ...

Associated British Foods is in talks over a deal to combine its bread unit Allied Bakeries with rival Hovis, as the industry struggles with a growing consumer preference for healthier and more ...

A merger of the UK’s second and third-biggest bread brands could soon be a reality, after Associated British Foods, owner of Kingsmill maker Allied Bakeries, confirmed “transaction” talks with Hovis ...

The owners of Hovis and Kingsmill, two of Britain's leading bread producers, are in talks about a historic merger amid a decades-long decline in the sale of supermarket loaves. Sky News has learnt ...

Hovis is back on UK TV screens for the first time in six years with a new campaign called ‘Strength Baked In’, created by global creative agency VCCP. The campaign ...

AB Foods has been exploring options for Allied Bakeries Deal would bring together Kingsmill and Hovis bread brands No certainty a deal will be concluded AB Foods shares rise 1% May 6 (Reuters ...

I picked up seeded loaves from Asda, Tesco, M&S, Aldi, Lidl and Sainsbury's and was surprised by new favourite ...

Take-home volumes of sliced and wrapped bread like Kingsmill have fallen by about 15pc over the past five years - Phil Noble/Reuters Hovis and Kingsmill are exploring a merger as Britain’s ...

The owners of Hovis and Kingsmill, two of Britain's leading bread producers, are in talks about a historic merger amid a decades-long decline in the sale of supermarket loaves. Sky News has learnt ...

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