Bluevine reports that in 2025, consumers plan to spend more on holidays but more selectively, with focus on early sales, AI ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

So, you’re wondering about PR costs for 2025. It’s a big question, and honestly, there’s no single number that fits everyone.

Obsessing over model version matters less than workflow.

Explore 20 small businesses you can start for under $1,000 using just basic tools like a computer and smartphone.

As Burger King poured hundreds of millions into its “Reclaim the Flame” plan, much of the attention, understandably, diverted ...

So you turn to Plan B: gift cards. Easy to get. Easy to use. Usually welcome. But, given how prevalent financial scams are ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

The company, which makes Cheetos, Tostitos and other Frito-Lay products as well as beverages, said it will cut nearly 20% of ...

When developing a detailed annual plan, the biggest pitfall to avoid is not having a defined process. There are a lot of ...