Michelin retained the consultancy’s top ranking for the eighth consecutive year, with a brand value of $8.8 billion, up 11% ...

Organizations committed to social change through storytelling can use this four-part framework to design and evaluate their ...

The use of digital clones of real-life models by the fashion industry raises questions about inclusion, consent and privacy.

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

(Reuters) -Hong Kong-listed Geely Automobile Holdings said on Wednesday it is looking to privatise its Chinese automaker unit ...

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making ...

The English Pokémon TCG sets Black Bolt and White Flare have been revealed, and it has Illustration Rare cards for every ...

Now that the Sundance Film Festival is leaving Utah for Colorado, Utah political and business leaders talk about starting ...

Harvard and J.D. Vance teach us that defiance is a strategy. Here's how a well-timed "no" can generate a brand's strongest "yes." ...

FaZe Kaysan has recently made a decision that has captured the interest of the gaming and collectibles communities.

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.