Why this approach matters. As the name suggests, integrated marketing is an approach that brings coherence to the complexity and fragmentation that increasingly characterizes the marketing world.

There’s an unspoken belief that integrated marketing efforts must exist anywhere and everywhere to be successful. It’s often tempting to try to pack as much into an integrated strategy as ...

Stop marketing in silos! Melissa Wildstein reveals the power of truly integrated strategies that drive global revenue. Learn ...

Leading entertainment marketing and branding whiz Kira Cohen has joined DIFF Eyewear as a vice president, Variety has learned. Cohen will spearhead integrated marketing for the company ...

While there is no one sure-fire formula to creating a successful integrated marketing campaign, there are steps that businesses and marketers can take to maximize viewership. Step 1: Have a clear ...