Across small and midsize law firms, the pressure to “do more” is finally losing ground to a better idea: do what works, do it on purpose, and ...

The health-tech sector in India, led by companies such as Sagility and Indegene, has demonstrated resilience, achieving ...

Silverback Digital Marketing has announced a new series of methodological updates to its mobile app development framework, ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

In today’s fast-paced digital economy, businesses must innovate constantly to stay ahead. From crafting compelling marketing ...

More than 100 D2C brands reportedly deploy upwards of ₹20 crore annually through internal creator teams, bypassing agency-led ...

The arguments for running an in-house pitch are compelling. It allows for tighter control over the brief, quicker alignment ...

In an interaction with e4, Anupam Bansal, Executive Director of Liberty Shoes, discussed how the brand is evolving from ...

Can’t take decades more synthetic case studies? Get those digital daggers out These are hard times, even for the biggest ...

Smart features are not the same as AI.

For years, HR teams have battled a familiar frustration: investing heavily in new programmes that employees barely use. Whether it is learning initiatives, wellness activities, new HR technologies, ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.