Jaguar’s entire 2025 model range consists only of the F-Pace SUV; the F-Pace, E-Pace, and XF have been discontinued. But new ...

Jaguar seemingly made a decision regarding the I-Pace examples repurchased from customers following the fire risk caused by ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Jaguar and Land Rover’s fortunes changed for the better under Tata’s ownership. By 2010, a surge in demand for luxury cars ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat generated by the 30-second ‘Copy Nothing’ video released in mid-November last ...

ICONIC sports car maker Lister – which has been around for some 71 years – has announced it’s pausing all of their future ...

In this price Jaguar f -type is best car ever I have seen Best Featured Car fantastic company was this I am grateful to Jaguar company making this wonderful project car. This car is an absolute ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

Jaguar has taken aim at the very top end of the market with a new range of three ultra-luxury electric vehicles; on-road testing has now begun.

JLR aims to make its Jaguar brand all-electric within the next few years, starting with a six-figure GT car inspired by the Type 00 concept shown at the end of 2024, with electric Land Rover ...

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...