Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...
Car of the Week: This 1954 Jaguar Set a Speed Record at Le Mans. Now It Could Fetch $8.5 Million.
The 1954 example, piloted by Stirling Moss to 172.97 mph on the race’s Mulsanne Straight, will be sold through Broad Arrow ...
JLR to invest $80 million to meet demand for custom luxury car colours
Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and ...
Opinion
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Opinion: Will Jaguar’s concept car catch on?Opinion: Will Jaguar’s concept car catch on?
Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.
In Defense Of Jaguar’s Radical Rebranding
Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...
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5 of the Greatest Road Cars Ever Built by Jaguar
As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...
JLR invests £65 million into unique colour feature after controversial rebrand
JLR has announced a £65 million investment to give more buyers the chance to make models like the Range Rover more unique.
Jaguar Land Rover bets $80m on bespoke paint services
The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...
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JLR to invest £65m to expand custom luxury car colour facilities
UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint ...