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Following low-key logo updates from Google and Amazon, we've rounded up five recent rebrands that were barely noticeable.
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After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second thoughts.
The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars ...
Oh, and Jaguar pledged to basically stop selling new vehicles globally for two years while it winds down its current lineup and winds up an all-new one, starting with the 2026 four-door GT ...