Kim Kardashian put on a honey blonde wig and a series of skimpy white swim suits as she shot an ad campaign for KIMADE by Alani. The KKW Beauty founder looked absolutely gorgeous in the snaps.

Following the online launch through Alani Nu on Monday (17 July), Kimade will also be rolled out in Walmart, Target and Kroger, along with the GNC health chain and The Vitamin Shoppe.