COSRX Advanced Snail 96 Mucin Power Essence Gel tried and tested - plus everything you need to know about snail mucin ...

While beauty companies have consistently sent social media influencers to Bora Bora and Mexico for “brand trips,” this year, a troop of influencers traveled to South Korea to explore the ...

Korean and American sunscreens are, generally, equally effective. But because Korean companies have access to a wider variety ...

You may have heard the rumors over the past decade or so about the "magic" of Korean skincare and how it has completely ...

Including the next gen of cushion compacts, strategically placed eye glitter, serums that mimic microneedling, and more.

and add some of these Korean beauty bests to your cart ... Snail Mucin took social media by storm a few years ago as influencers dabbed the sticky stuff all over their faces.

“Korean beauty is not a regional product play — this is a global ... When TirTir seeded the range to U.S. influencers this spring and quickly faced fallout for not catering toward diverse skin types, ...

When Joshua Dupaya, a beauty influencer, first got into Korean products in 2016, for instance, he sourced them mostly from “trusted eBay sellers,” he told me. Cosmetics have become a fairly si ...

Korean beauty (K-beauty) is rapidly transforming the Indian skincare market with its innovative products and multi-step routines. Driven by social media influencers and a desire for radiant skin ...