On the occasion of her 28th birthday, Korean influencer Song Ji-a, known for her unique beauty and polished visual world, shared a series of enchanting photos on her Instagram account @dear.zia.

whose name actually stands for "Trust In Radiance," was founded in 2018 by a Korean beauty influencer with skin care as a focus as the “glass skin” trend dominated the market both in South ...

A Korean makeup artist's viral video revealing the reality of "glass skin," showing the difference between natural skin and a filtered appearance, went viral. The internet is often flooded with ...

Korean beauty and Japanese beauty ... While beauty companies have consistently sent social media influencers to Bora Bora and Mexico for “brand trips,” this year, a troop of influencers ...

and add some of these Korean beauty bests to your cart ... Snail Mucin took social media by storm a few years ago as influencers dabbed the sticky stuff all over their faces.

When Joshua Dupaya, a beauty influencer, first got into Korean products in 2016, for instance, he sourced them mostly from “trusted eBay sellers,” he told me. Cosmetics have become a fairly si ...

"That was when a lot of media and influencers started portraying or using a lot of Korean beauty products, and it started getting a lot of traction overseas," she reveals. From there, the glass ...

Korean beauty (K-beauty) is rapidly transforming the Indian skincare market with its innovative products and multi-step routines. Driven by social media influencers and a desire for radiant skin ...