The 10-step Korean skincare routine is iconic for a reason. Each step has a purpose, and boy, does it layer hydration in ways ...

Navigating the Korean beauty world is overwhelming, to say the least.Jump on TikTok and you'll find countless influencers ...

As global interest in Korean culture surges through K-pop, dramas, and film, attention is also turning to Korean consumer ...

and add some of these Korean beauty bests to your cart ... Snail Mucin took social media by storm a few years ago as influencers dabbed the sticky stuff all over their faces.

According to the complaint filed by a citizen identified as H., Chu Thanh Huyen allegedly sold OHUI PRIME cosmetics imported from South Korea without Vietnamese-language labeling, failed to issue ...

Last year, the U.S. imported more than $7.5 billion in cosmetics, according to numbers ... In recent years, retailers have seen a boom in Korean skincare sales, in part thanks to social media ...

smaller influencers. Lefty expects this to continue throughout the year. There are changes in consumer engagement patterns, particularly the dominance of K-beauty on social media. “Korean skincare is ...

I can use less foundation also.” Powered by the expertise of popular beauty influencer Saeron Min, Rom&nd quickly won over Korean beauty lovers with quality formulas and trend-forward colorways ...

When Joshua Dupaya, a beauty influencer, first got into Korean products in 2016, for instance, he sourced them mostly from “trusted eBay sellers,” he told me. Cosmetics have become a fairly si ...

Makeup influencers fall within different niches ... Jenny Moon is a NYC-based beauty vlogger who’s always up on the latest Korean beauty trends. Her makeup is often inspired by Kpop idols, and she ...